About Us

When it comes to workplace safety, your top priorities are simple: keeping people safe and getting value for money. At SafetyBuyer, we get it. That’s why we’re here - to help businesses and organisations of all sizes meet their safety needs, quickly and reliably.

We’re proud to offer you more than just products; we aim to be a trusted partner. On this page, you’ll find out a little more about who we are, what drives us, and how we strive to deliver service with a smile, every single time.

Our Story

SafetyBuyer was founded in 2012 by brothers Ian and Kevin Rowe, who together have over 40 years of experience in the safety supply industry. From warehouses to sales, production to purchasing, they’ve gained a wealth of experience - drawing on these lessons to create a company built on the values that matter most.

After 18 months of hard work and over 3,000 hours building the website, safetybuyer.com launched in July 2013. Our first order - a batch of safety signs - came in almost immediately, and we’ve been growing ever since.

Today, we’ve served more than 95,000 customers, from small businesses to household-name corporations. Despite our growth, we’ve never forgotten our roots - we’re still proud to count our very first customer among those who order from us regularly.

What We Stand For

We know we’re not the only company in the workplace safety market, so we’ve made it our mission to stand out by focusing on what matters most:

• Listening carefully to your needs

• Delivering flexible, reliable, and personalised service

• Earning your trust with every order

At SafetyBuyer, we call it the TPR Effect: by Treating People Right, we build lasting relationships based on trust, not gimmicks or empty promises. It’s not flashy, but it works - and it’s why so many customers come back to us time and again.

What You Can Expect from Us

Here’s what we promise when you work with SafetyBuyer:

• Expertise you can trust: Decades of product and supply chain knowledge mean we offer thousands of competitive safety solutions - and we let our service speak for itself.

• Clear, honest pricing: No gimmicks, flash sales, or unnecessary add-ons - just fair, competitive prices that keep costs low for everyone.

• Support when you need it: Whether you need advice on the right product or help placing an order, we’re always happy to assist. Call us for free on 0800 043 0161.

• User-friendly technology: Our website is designed to make ordering and managing accounts easy and secure, but we’re always here to help if you need a human touch.

• Fast problem-solving: If something goes wrong, we act quickly to make it right - that’s our commitment to hassle-free service.

Why Choose Us

Every business is different, which is why we take the time to understand your specific needs. Whether you’re a construction firm, a care home, or anything in between, our team is here to recommend the best solutions to keep your people safe and your workplace compliant.

Our product range includes:

• Fire safety equipment

• First aid supplies

• PPE and workwear

• Safety signs

• COSHH cabinets and spill control solutions

• Floor safety and traffic control products

• Custom site boards and more

All our products meet the latest safety standards and regulations, so you can buy with confidence.

Your Partner in Safety

At SafetyBuyer, we believe safety doesn’t have to be complicated. Whether you’re ordering a single item or planning a comprehensive safety overhaul, we’re here to make the process as straightforward as possible.

If you have questions or need guidance, check out our blog for tips or get in touch with our friendly team. Whatever your workplace safety challenge, you can count on us to help you solve it.

Contact us today to experience the SafetyBuyer difference.