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Customer Feedback: Building Trust & Confidence Together

Hello & thank you for visiting our feedback page!

At Safety Buyer, your feedback has always mattered to us - and it still does. It’s through listening to our customers that we’ve grown, improved, and shaped the service we provide today.

Whether you’re here to browse reviews, leave your own feedback, or learn more about us, I hope you’ll find this page helpful and reassuring.

We’ve made it easy for you to see what others think of us on three trusted platforms:

Across these platforms, you’ll find over 1,250 reviews, and if you take a closer look, you’ll see that every single one has been read and responded to. This isn’t just a formality; it’s our way of showing that we value your opinions and care about your experiences.

Building Trust and Confidence: A Guide to Trust-Building Signals

I also want to take this opportunity to share something I believe is important for anyone shopping online - whether with us or elsewhere.

In today’s world, trust is as important as ever, yet it’s also increasingly under threat. With countless options online and less personal interaction, making an informed choice has never been more crucial. Taking a few moments to evaluate trust-building signals can provide confidence in your decisions and save you from potential headaches down the line.

Here are some practical steps you can take to evaluate a company’s credibility and trustworthiness.

10 Trust-Building Signals to Look For

1. Distribution of Reviews

What does the spread of reviews tell you? If you’re like me, you probably filter to read the negative ones first. Do they highlight recurring issues? More importantly, do they show evidence of care and attention in resolving complaints? Even when things go wrong, you should see a clear effort to investigate and resolve issues promptly.

2. Put Their Phone Number to the Test

Does the company prominently display a phone number? When you call, is it answered quickly, ideally by a friendly and knowledgeable person? Long queues or endless automated options don’t inspire confidence. A human touch at the end of the line is often the best reassurance.

3. Test Their Responsiveness

Try asking a question on live chat or sending an email about pricing or product availability. How quickly do they respond, and is their reply professional, clear, and helpful? The tone and efficiency of their response can provide valuable insights into their commitment to customer care.

4. Check for a Business Address

Surprisingly, many websites fail to include a business address. Check if it’s listed and then look it up on Google Maps. Does the address correspond to the company? Small details like this can say a lot about credibility and transparency.

5. Delivery Information and Returns Policy

A good website will clearly explain its delivery process and provide upfront information about returns. If the information is hard to find or unclear, it may indicate a lack of transparency.

6. Identify the Legal Entity

Sometimes, the website name differs from the company behind it. Look for the company registration number and verify their filings on Companies House. Being able to identify the business and its legitimacy is a vital trust signal. SAFETY BUYER (UK) LIMITED 08070393

7. LinkedIn Presence

In a business-to-business context, checking LinkedIn profiles can provide additional insights. Look up the company and its key personnel to see if their profiles align with their business values and practices.

8. Look for Recency Signals

A trustworthy company is one that stays active and engaged with its customers and the market. Check for recent updates such as company news, blog posts, or activity on their Google Business Profile. Are they sharing valuable insights, product updates, or industry trends? This proactive communication demonstrates a commitment to keeping customers informed and involved. Regular updates are a strong sign that the company is invested in maintaining its reputation and staying relevant in its field.

9. Clarity & Transparency?

We all seek high quality and good value - but if a deal appears too good to be true, it might be. Before committing, add the item to your basket to see if the checkout process reveals any additional costs, such as higher delivery charges. Make sure the product genuinely offers all the features you need. With shrinkflation on the rise - and with pricing practices increasingly involving some skullduggery - it's crucial to be vigilant and curious about seemingly attractive deals. Ask yourself whether you’re truly comparing like-for-like products or being misled into settling for something less. A company that values long-term relationships will be transparent about its pricing and product details, enabling you to make an informed decision.

10. Is the Information Adding Up?

As you work through these steps, does your trust in the company grow - or do you notice something that gives you pause? Trust your instincts. If something doesn’t feel right, take a step back. How often do we feel that something isn’t quite right, yet carry on regardless? A few minutes spent digging deeper or seeking clarification can save you hours of hassle or potential disappointment later.

Let’s Keep the Conversation Going

If you’d like to share your feedback or have any questions about Safety Buyer, please feel free to get in touch. You can:

We’re here to help, and we look forward to earning your trust and your business.

We have high performance expectations in all aspects of our business and believe our hard work, integrity and customer focus will help us to secure our position as your safety supplier of choice. When things don’t go as planned, we’ll be listening to your comments and looking for learning or improvement opportunities to build a stronger company. If we fail to meet your expectations, please get in touch. We’ll deal with your complaint promptly and make every effort to resolve it to your satisfaction and retain your valued support.

Best wishes, 

Kevin Rowe

Managing Director, Safety Buyer UK Ltd

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